Research report
Primary data: Feb 2026
29 sectors
Reviewed: Aug 27, 2026

Web Accessibility by Industry

Average detected accessibility errors per home page across 29 sectors, from government and education to retail and sport, measured on one million sites.

Headline finding

The sectors with the fewest detected barriers are the ones that have been legally required to care the longest. Government, non-profit, and education lead; shopping and sport trail by roughly 29 errors per page.

Source: WebAIM Million 2026. Automated results do not establish WCAG conformance.

Million-page average
56.1 errors
Best sector
Government (42.4)
Worst sector
Sports (71.4)

Executive summary

Obligation predicts accessibility better than budget

Government, non-profit, and education sites are not the best-funded on the web, but they sit at the top of this table. Retail, travel, and entertainment sites have far larger budgets and sit at the bottom. The difference between them is that one group has had a legal duty for decades.

Even the leaders are not doing well in absolute terms. The best sector still averaged 42.4 automatically detected errors on its home page.

01

Regulated sectors lead

Government at 42.4 errors, then Non-Profit at 43.0 and Science at 45.0. Education came in at 48.9, all below the 56.1 average.

02

Commerce and media trail

Sports was worst at 71.4, with Shopping at 71.0 and Style and Fashion at 66.7. These are the sectors built around imagery, carousels, and marketing scripts.

03

No sector is close to conformant

The spread from best to worst is about 29 errors per home page. Every sector average is far above zero, so this is a comparison of degrees of failure.

How the sectors were assigned

Site categories were assigned by WebAIM using Amazon Web Services Bedrock AI, then averaged across the home pages in each category. That means a category label is a machine judgement about what a site is for, not a self-declared industry or a regulatory classification. Sector averages also mix organisations of wildly different size and budget, so treat a figure as a benchmark to compare your own audit against, not as a grade for an industry.

Every sector, ranked

Average detected errors per home page across 29 site categories, against a million-page average of 56.1.

Government home pages had the fewest detected errors at 42.4, and Sports the most at 71.4. The gap between the best and worst sector is roughly 29 errors per page, which is smaller than the gap between the best and worst JavaScript library.

1. Government42.4

24.4% below average

2. Non-Profit/Charity43

23.3% below average

3. Science45

19.8% below average

4. Personal Finance45.4

19% below average

5. Careers46.2

17.7% below average

6. Law/Government/Politics46.6

17% below average

7. Social Media48.8

13% below average

8. Education48.9

12.8% below average

9. Technology & Computing49

12.6% below average

10. Business52.6

6.3% below average

11. Gambling/Casinos54.1

3.5% below average

12. Health & Fitness54.4

3.1% below average

13. Family & Parenting56.7

1.1% above average

14. Gaming56.9

1.3% above average

15. Food & Drink57.4

2.3% above average

16. Religion & Spirituality57.5

2.4% above average

17. Society59

5.1% above average

18. News/Weather/Information59.2

5.5% above average

19. Arts & Entertainment60.4

7.7% above average

20. Automotive60.6

8% above average

21. Pets61.1

8.8% above average

22. Adult Content61.8

10.2% above average

23. Travel61.9

10.4% above average

24. Real Estate63.3

12.9% above average

25. Hobbies & Interests63.6

13.4% above average

26. Home & Garden65.9

17.4% above average

27. Style and Fashion66.7

18.9% above average

28. Shopping71

26.6% above average

29. Sports71.4

27.3% above average

Source: WebAIM Million 2026

Interpretation

Regulation shows up in the data

The sectors at the top of the table are the ones that have been legally obliged to care the longest. The sectors at the bottom sell things.

Public sector leads

Government sites averaged 42.4 errors, 24.4% below average, and Non-Profit and Education were close behind. These are the sectors covered by Section 508, ADA Title II, and the EU Web Accessibility Directive. Sustained legal obligation correlates with measurably better markup.

Government accessibility guide

Retail trails, and gets sued

Shopping sat near the bottom of the table, and every ecommerce platform we measured separately also came in above average. Retail is simultaneously the sector with the most detected barriers and the one facing the most digital accessibility litigation.

Ecommerce accessibility guide

Language matters more than sector

The spread across languages is far wider than across industries. Home pages in the worst-performing language averaged 136.2 errors, more than double the million-page average, which dwarfs any sector difference in this dataset.

By primary language

Average detected errors per home page across 17 languages, against a million-page average of 56.1.

The range here is the widest segmentation in the study, from 46 errors to 136.2. Language is a proxy for regional web conventions, popular platforms, and local regulation rather than anything about the language itself.

1. English46

18% below average

2. Dutch46.5

17.1% below average

3. German46.9

16.4% below average

4. French58.5

4.2% above average

5. No language specified60.3

7.5% above average

6. Portuguese61.1

8.8% above average

7. Japanese62.2

10.8% above average

8. Spanish64.3

14.7% above average

9. Italian64.4

14.8% above average

10. Turkish66.2

17.9% above average

11. Polish68.7

22.5% above average

12. Arabic69.3

23.5% above average

13. Indonesian72.5

29.2% above average

14. Vietnamese74.5

32.8% above average

15. Russian78.1

39.2% above average

16. Korean94.6

68.7% above average

17. Chinese136.2

142.8% above average

Source: WebAIM Million 2026

Data Sources

  • WebAIM Million 2026

    Automated WAVE evaluation of the home pages for the top one million websites in February 2026. Technology and category detection was performed alongside the accessibility scan.

Sample Size

1,000,000 home pages classified into 29 categories and 17 languages

Date Range

February 2026 sample, published 2026-03-30

Limitations

  • Automated tests evaluate only a subset of WCAG requirements and cannot establish conformance for a sector or for any individual site within it.
  • Site categories were assigned by WebAIM using Amazon Web Services Bedrock AI, then averaged across the home pages in each category.
  • Only home pages were evaluated. For most sectors the accessibility-critical journeys, such as checkout, patient portals, enrolment, and benefit applications, sit behind the home page and were never tested.
  • Category sample sizes range from a few thousand to over 300,000 home pages, so smaller categories move more between years.
  • Sector averages mix organisations of very different size and budget, and a category label describes what a site is for rather than how it is regulated.
  • Language reflects the detected primary language of the home page, which is a proxy for regional platform and regulatory differences rather than a property of the language.

Last updated: 2026-08-27

Use the research

Download, cite, and share

Useful as a benchmark in an audit report or a business case. Keep the link to WebAIM when publishing extracts.

Download the data

The PDF contains the full sector and language tables with the methodology note. The CSV contains one row per sector and language.

Cite this report

Accessibility.build. (2026). Web Accessibility by Industry. https://accessibility.build/research/accessibility-by-industry

LinkedInPrimary dataset

Questions about the data

Frequently asked questions

What these sector averages support, and what they do not.

Get the data

Every number on this page is available as CSV and JSON under a CC BY 4.0 licence. Cite Accessibility.build and the underlying sources (WebAIM Million 2026). Last updated .

Whole dataset (JSON)

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